We’re sure you’ve been seeing hashtags if you’re on social media sites at all. And we’re guessing a lot of you are clueless about what they are and how they are being used. We’re here to help clear up some of that confusion and explain how you can use them to your advantage in advertising.
What is a Hashtag?
A hashtag is a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. It has become widely popular on social media sites, starting with Twitter and expanding out to other social media sites (Facebook and LinkedIn). Usually they look like this #henleygraphics
I like to think of hashtags as “bookmarks” on a particular subject. It is one convenient place to find multiple conversations regarding a specific subject. It allows you to clear out the noise of other posts and focus on one topic.
How can I use Hashtags in my advertising?
First – research! You want to make sure the hashtag you are about to use isn’t already being used by someone else. If it is…it loses its sole purpose. Once you’ve found a unique hashtag, start consistently tagging your social posts (for example #henleygraphics). By doing this on a regular basis, you may begin to encourage others to tag your business in their posts. This is a great way to get feedback from your best clients, and is also a great way to get new customers (assuming the conversations and feedback are positive).
What does this look like?
I love how the Mansfield & Richland County Convention & Visitors Bureau encouraged people in the community to take a selfie at their favorite business and use the hashtag #richlandrocks #thisplacematters . This is a perfect example of hashtags at their finest!
Now that we’ve cleared up the hashtag mystery, we hope that we got your creative juices flowing. Go on…start a conversation and get people talking. And if you need some help/suggestions along the way, you know where to find it!
Your social media marketer