You may be asking yourself “What is a social campaign, what does it look like, and how could it help my business?” A good reason to start a social campaign may be to encourage new email signups, so that you can begin reaching out and selling your products to a broader group of people. A social campaign may also be used to increase Facebook fans. Ultimately, the goal would be to use these tactics to increase sales.
Here’s an example of one social campaign that we did for Hang It Up Boutique (a Texas-based online boutique) that doesn’t have the advantage of walk-in customers. Her goals were to 1) Encourage new email signups 2) Get more online sales
FIRST…the website slider
We decided to make an offer for 20% off the entire website order when someone signs up for the mailing list. This would not only grow her mailing list, but hopefully grow her sales! When someone clicks on the web slider, it takes them to a campaign-specific mailing list form. This allows us to track the success of the campaign.
SECOND: The Campaign-Specific Auto-Responder Email
Upon submission of the mailing list form, a campaign-specific auto-responder email is sent immediately to the email address provided with a coupon code (with a fast expiration date), as well as some eye-catching Spring Collection photos, and a call-to-action button to SHOP NOW.
THIRD: The Facebook Post
The same image was put on Facebook and Instagram, directing traffic to the same campaign-specific mailing list. In less than 24 hours, she’s already received 12 signups and this number is expected to grow significantly before the campaign ends.
If you would like to do something similar, we can help! Email Tiffany@Henley-Graphics.com or call us at 419-994-5488. We look forward to helping your business grow!